If you’ve been thinking about learning copywriting, there’s a good chance you’ve already talked yourself out of it at least once. Why would I invest months learning a writing skill when AI can produce everything? It’s a fair question. And I think you deserve an honest answer, not just a motivational one designed to sell…
Most people get into the content game because they see someone else go viral. And because almost all the advice these days is to “build your personal brand!” So people start posting. They post every day. They jump on every TikTok trend. They post the “hot take”. But three months later, everybody just gets exhausted, has…
Have you ever sat at your desk and realized you don’t recognise the person staring back at you in the monitor’s reflection? You have the job, you’re delivering the work, and the paycheck hits your account every month. But you aren’t happy where you are, but the thought of starting over feels impossible, especially when…
Ladies, you need to know how to build skills that matter so you have leverage in life and for your career! 👩🏻💻 Most advice about building a flexible, independent life tells you what to build. A skill. A network. A reputation. Financial security. But the part that’s harder to find is the practical side. Not…
The clients I work with today came from a network I started building in 2018. But in 2018, I had no idea I was actually “networking”. I wasn’t going to industry events. I wasn’t strategically positioning myself or building a personal brand with any particular intent. I wasn’t attending workshops and handing out name cards….
There was a period in my life where influencing made complete sense as a direction. I was already online and building an audience. I could write, talk, and understood how content worked. The path from where I was to “content creator with brand deals” wasn’t a long one. And the money from influencing (at least…
We women don’t often think about building our careers differently, until life forces our hand. Usually, it’s a sudden shift. A move, pregnancy, motherhood, following your partner across the world for his career and so on. And suddenly, the career you’ve poured your heart into becomes the thing you’re expected to put on ice. I’ve…
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. And now you feel like you are stuck in a loop 🔄 Your thoughts are valid! Because this is exactly what I went through myself. But let me tell you something that will break your “loop”. You actually don’t need…
If someone told you becoming a copywriter required 10 complicated steps, forget everything they said. I’ve been a copywriter since 2021 (as a full-time employee, a freelance copywriter, and a copywriting coach), and now I help beginner copywriters in Malaysia build income through writing. In this article, I’m going to share how to sharpen your…
I’m pretty sure when you first started learning copywriting, you will find a lot of articles or YouTube videos that teach copywriting formula. AIDA, PAS, BAB, 4 Ps, and so many others! Almost every new copywriter seems to think this is the “shortcut” to writing great copy, and it will make businesses see you as…
