There was a period in my life where influencing made complete sense as a direction. I was already online. I was already building an audience. I could write, I could communicate, and I understood how content worked. The path from where I was to “content creator with brand deals” wasn’t a long one. And the…
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. At least, that’s how it feels. And for a lot of beginners, this exact loop is what keeps them stuck, sometimes for months. They learn the theory, they practice a little, and then they hit this wall and decide that…
If someone told you becoming a copywriter required 10 complicated steps, forget everything they said. I’ve been in this field since 2021 — as a full-time employee, a freelance copywriter, and now a coach helping Malaysian women build income through writing. And to be honest, the barrier to entry is simpler than most people make…
I’m pretty sure when you first started learning copywriting, you will find a lot of articles and youtube videos on copywriting formula. AIDA, PAS, BAB, 4 Ps, and so many others! They seem to be the magic key to shortcut your process and make you an instant copywriter. You end up studying them, memorising them,…
