Most cold outreach gets deleted without a response. And most of the time it’s not because the person is not open to working with freelance copywriters. But because the messages themselves make it impossible to say yes to. In this article, I’m gonna share exactly why outreach fails, from the perspective of someone who has…
When people ask me about getting into copywriting, one of the first questions that comes up is: should I go full-time at a company or freelance? It sounds like a straightforward question. But it depends on where you are, what you want, and what stage of life you’re in. And the answer can change. I…
After five years of working as a copywriter (full-time employee AND freelancer), I’ve sat on both sides of the hiring table. I’ve been the copywriter pitching for the job. And I’ve also been the person on the other side, evaluating whether to bring someone in to work on a brand. What I’ve noticed from both…
When I first started freelance copywriting, I thought the only way to earn was to keep finding new clients. Finish a project. Send the invoice. Then start looking again. It felt exhausting. And honestly, the cycle of always hunting, always pitching, always wondering where the next project was coming from is what makes a lot…
Most people get into the content game because they see someone else go viral. And because almost all the advice these days is to“build your personal brand!” So people start posting. They post every day. They jump on every TikTok trend. They post the “hot take”. But three months later, everybody just gets exhausted, has zero…
Most women don’t think about building their career differently until life forces them to. A move. A pregnancy. A spouse’s job offer in another city — or another country. And suddenly the career you worked hard for becomes the thing you’re asked to put on hold. I’ve been that woman. And I’ve watched so many…
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. At least, that’s how it feels. And for a lot of beginners, this exact loop is what keeps them stuck, sometimes for months. They learn the theory, they practice a little, and then they hit this wall and decide that…
