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Why I Chose Copywriting Over Being an Influencer
There was a period in my life where influencing made complete sense as a direction. I was already online. I was already building an audience. I could write, I could communicate, and I understood how content worked. The path from where I was to “content creator with brand deals” wasn’t a long one. And the…
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How to Build a Copywriting Portfolio With No Clients (Yes, It’s Possible!)
You can’t get clients without a portfolio. But you can’t build a portfolio without clients. At least, that’s how it feels. And for a lot of beginners, this exact loop is what keeps them stuck, sometimes for months. They learn the theory, they practice a little, and then they hit this wall and decide that…
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Foolproof Ways To Practice Copywriting as a Beginner With Just 3 Steps!
If someone told you becoming a copywriter required 10 complicated steps, forget everything they said. I’ve been in this field since 2021 — as a full-time employee, a freelance copywriter, and now a coach helping Malaysian women build income through writing. And to be honest, the barrier to entry is simpler than most people make…
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Why Starting With Copy Formulas Is Not a Good Idea (And What to Do Instead)
I’m pretty sure when you first started learning copywriting, you will find a lot of articles and youtube videos on copywriting formula. AIDA, PAS, BAB, 4 Ps, and so many others! They seem to be the magic key to shortcut your process and make you an instant copywriter. You end up studying them, memorising them,…
