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5 things you need to know if you feel like making money is HARDER than ever before.
First of all, I'm here to tell you you're not just imagining it.
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We do live in a time where resources seem scarce, competition becomes more aggressive, and we keep feeling like we're "late" to something.
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No matter how much you're trying to keep up, for some reason, it still feels like you're almost, always missing your train 😥
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Knowing these 5 things can actually help you understand what's going on in the job market, and help you plan better for your future ⤵️ ❤️
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1) Knowing how businesses "spend money"
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A few years ago, when a client had a problem or when they needed copy, a design, a strategy, a piece of content, their first question was: Who should I hire for this?
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That question today, is different. Before a client even considers outsourcing, they run through a different checklist:
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Can someone in-house figure it out?
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Is there a cheaper tool that does this automatically?
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2) Building your personal brand is no longer an option, it's a must.
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Visibility used to be a competitive advantage, but now, it is just the minimum requirement to be taken seriously.
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You need it, but having it no longer sets you apart from other people. So if you haven't put yourself out there, it's the perfect time to start.
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3) People become more “protective” of their recommendations
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Because putting someone’s name forward is a reflection of your own judgment. If the person you recommended delivers poorly, that reflects on you.
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And a lot of people started to understand the stakes of recommending someone. Some decided to stop and be more “selective” at who they’re recommending.
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People only vouch for people they genuinely know, have seen delivered, and feel confident putting their reputation behind.
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4) Audit your current skills's shelf life
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Some skills have been partially or fully automated. Some niches have become oversaturated.
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Some formats that used to require a specialist can now be handled by a generalist with the right tools.
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5) Fake experts are taking over since AI
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AI has made it possible for anyone to sound knowledgeable nd present themselves as an expert EVEN without the actual depth, experience, or track record behind it.
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To fight this, you need to level up by showing your actual results, and build connections and networks that can vouch for you.
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If you ever feel lost, I hope this email helps you in finding your way again 🫶
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To read the full article I wrote on this topic, you can click HERE or the button below ⤵️
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Here are some ways I can support you 🤗 ⤵️
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For copywriters-to-be
For existing copywriters
If you want to speed up your copywriting process without sacrificing quality, this toolkit will help you. It’s the exact system I use to organize research and build out sales pages & email marketing that actually convert. Grab the 2026 Copywriter Toolkit.
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Freebies #1 🎁
This is a guide (I usually only give to my paid members!) to writing headlines and hooks that will help you write copy that attract your ideal audience, rather than just a random crowd. Headlines & Hooks Cheat Sheet (FREE)
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Freebies #2 🎁
Are you super new to copywriting? Mastering a few basic copywriting formulas can help you get familiar with how copy is written especially when it comes to the flow + structure ✨ Copywriting Formula Guide (FREE)
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