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If you want to create your FIRST digital product, I wouldn't recommend building a full-blown course or a membership program yet 🙅♀️
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I didn't start with either of those, and you don't need to either.
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Back in 2021, my very first digital product was just a simple copywriting template.
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I typed it out in a basic Word document, exported it as a PDF, and put it out into the world. It was stupidly simple... yet people actually bought it!
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While that exact product might not be in-demand today, the core lesson remains the same:
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People will always pay for useful products that make their lives easier.
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Her Youtube videos provide a lot theoretical knowledge in various topics.
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And under each videos, she will attach different workbook and templates so her audience know how to put those theories into practice.
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Her content teaches the "why", while her templates guides the "how".
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As creators, we usually offer these in 2 ways:
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👉 Freebies (Lead Magnets): Low-commitment downloads that give a fast, standalone win in exchange for an email address.
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👉 Paid Products (Low-Ticket Offers): Simple, focused resources that dive deeper into solving a specific, high-friction problem.
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Here's how to actually come up with your own digital product ⤵️
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1. Identify skills you already have
Uncover your skill and match it to a painful problem that people are facing.
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Passion alone doesn't sell. You need a combination of:
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Skill + Specific Pain Point = Product.
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Start by asking yourself:
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⚡️ What topic could I talk about for 30 minutes straight with zero prep?
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⚡️ What do friends, family, or colleagues repeatedly ask me for help with?
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For instance: I have a corporate friend with a new baby who became a total pro at milk pumping schedules and travel setups. Women ask breastfeeding advice constantly from her!
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→ Skill: Corporate milk pumping & nursing
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→ Pain Point: "How to maintain a pumping schedule when returning to a 9-to-5 office."
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Or maybe you’re the go-to gardener in your group, and everyone wants to know how you keep your plants alive.
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→ Pain Point: "How to keep indoor plants alive in low-light apartments"
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That is your starting point.
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Believe me, these everyday skills can be turned into profitable digital products if you know how to.
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2. Build your simple digital product
Focus entirely on helping someone solve one specific problem.
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Don't overcomplicate the format. Choose the deliverable that requires the least friction for your buyer to use
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👉 Templates & Checklists: Great for quick implementation (e.g., Notion dashboards, budget trackers, copy prompts).
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👉 Workbooks & Guides: Great for step-by-step transformation (e.g., a 10-page "First-Time Plant Parent" manual or a career transition roadmap).
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You can also browse platforms like Etsy, Gumroad, or Notion Marketplace in completely different niches to see what formats are currently working, then adapt that structure to your topic.
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My own favorite software (FREE plans available):
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⚡️ Systeme io - to host my product
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3. Setup payment gateway
Decide whether this will be a free lead magnet to build your audience or a low-ticket paid product to generate income right away.
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You can register a payment gateway account like Stripe (what I'm using) and connect it to where you host your product.
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We have AI now and if you don't know how to setup anything or get stuck in any software you're using, you can literally ask them to be your tech support 😉
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4. Embed your product into your content ecosystem
You don't actually need to become a Youtube or a Tiktok famous to do this.
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You don't even need to run ads if you don't have the budget. Let's keep this very low cost.
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You can easily embed your products into your existing content ecosystem.
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Let's say you have a Threads or Instagram account. Start by making sure they are "proper" enough to go public.
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If your content is "too personal" there, just create a new account.
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⚡️ Add the product link directly to your social bio.
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⚡️ Write content that explains the "why", then position your resource as the logical "how" next step at the end of your post.
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⚡️ Use foundational copywriting principles: focus on how your product makes their life easier.
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There you go, all 4 steps to build your digital products today! ✨
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You don't need 10k followers to start, you just need to get your solution in front of the right people.
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Start before you feel ready. Build a simple offer, put it out there, ask for feedback, and adjust as you go.
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What’s one simple problem you could solve for someone this week? Hit reply and let me know, I’d love to hear your idea! 🫶
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See you in my next email ❤️
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Before you go, I have a few new offers that you might be interested in 👇😊
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This workbook is designed for anyone tired of reading theories on how to build a portable career or earn income outside a traditional 9-to-5. It helps you map out actionable steps you can take today, so you can finally stop feeling overwhelmed and start taking real action.
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I put together this toolkit to help copywriters write high-converting client copy faster while also navigating the 2026 job market. Inside this toolkit, you’ll find a few practical video lessons and PDF templates.
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Good news! I finally open for a 1-1 pick-my-brain session. If you're interested, you can apply through the Google Form here.
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