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I honestly LOVE when businesses know exactly who they are AND who they are selling to 🫶
And they don't feel the FOMO to target everyone.
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Because as a copywriter, some of the toughest project to work on is when client wants to sell to literally everyone on planet Earth.
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If you're asking me, "Naz, wouldn't it be more profitable if I sold my products/services to everyone?"
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The answer is...not necessarily.
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Here's WHY you should be more SPECIFIC in your content and be clear on who you're targeting ⤵️
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👉 Stop wasting time and energy
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Marketing costs are becoming more and more expensive. And if you are a small business owner selling on marketplaces, you have to deal with bigger problems like platform fees.
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And that doesn't include the headache of covering your overhead costs, like paying your team and so on.
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Everything is costly. If your content could do the HEAVY LIFTING to target high-quality leads, why would you pass on that?
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👉 Shorten your customer journey
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By being super specific in your marketing and calling out to your people, you're using a direct-response marketing approach, which helps people make a decision faster.
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It moves them from "stranger" to "buyer" in only a few steps. You stop targeting EVERYONE, which ends up appealing to no one.
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👉 Clearly define who the product is (and isn’t) for
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I know this sounds "scary" to some businesses BUT by being transparent and direct, you create a clear divide between who you want as a customer and who you DON'T WANT as a buyer. This helps your sales team close deals better.
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When people see your content, they should feel ONE of these:
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❌ "This isn't for me." (They leave quietly)
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✅ "This is EXACTLY for me!" (They become loyal fans)
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🌟 The goal is to be so clear and so direct that you stop being "just another option" in the market and start being the ONLY solution for your ideal clients and customers.
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I'm going to share more on this in an upcoming live webinar, but before that, I'd love to share this free knowledge with you inside my WhatsApp group.
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This webinar is especially suitable for:
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👉 Copywriters and content strategists who are working with clients/businesses (freelance or full-time)
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👉 Solopreneurs who want to learn this to apply to their own business
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Wait a sec, here are some ways I can support you 🤗 ⤵️
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Freebies #1 🎁
This is a guide (I usually only give to my paid members!) to writing headlines and hooks that will help you write copy that attract your ideal audience, rather than just a random crowd. Headlines & Hooks Cheat Sheet (FREE)
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Freebies #2 🎁
Are you super new to copywriting? Mastering a few basic copywriting formulas can help you get familiar with how copy is written especially when it comes to the flow + structure ✨ Copywriting Formula Guide (FREE)
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