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I get it when people say copywriting is over and copywriters are d*ad.
But knowing what I know now, arguing about whether copywriters are still needed feels like a waste of time and energy 😮💨
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Instead, I’d rather just show you where the jobs are and who is actually still hiring.
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Even if you don’t call yourself a "copywriter," there are plenty of roles that require the exact same skill set under a different name. For instance:
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...Creative Content Manager (In fact, this was my title for my first 9-5!)
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...Content Strategist, Content Specialist, et cetera.
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And the roles that are still explicitly labeled "Copywriter" usually focus on Direct Response. Take a look at these recent screenshots from Upwork 👇
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So, if you’re wondering whether businesses are still hiring copywriters, the answer is YES!
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But, you’ll notice the demand for copywriters is mostly for Direct Response Copywriters - those who can write sales pages, ad copy, VSLs (video sales letters), sales emails, product pages, etc.
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What is Direct Response Copywriting?
👉Direct Response Copywriting is copywriting form designed to make people take action now rather than later. Hence the name "direct-response".
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And these are exactly the skills I help you master inside our copywriting program: TFCC MEMBERSHIP
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What is TFCC and what do we do?
TFCC is a dedicated membership and support system for Malaysian beginner copywriters. We bridge the gap between "outdated copywriting skills” you used to get hired for and the “current industry-standard copywriting skills” that companies are STILL hiring.
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What’s inside TFCC?
🖥️ 8 Core Modules: Master everything from deep copy research to high-ticket skills like Ad Copy, Sales Pages, Landing Pages, and Email Marketing.
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💬 Private Community: No more lonely freelancing or learning by yourself. Get access to our private Telegram group for discussions and networking.
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✍️ Training Ground: Participate in the Copy Critique chatroom. Send your copy and I'll share my feedback. This is your training ground before you work on your client's copy.
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💼 Job-Finding Skills: You won't be left alone with just "copywriting skills". You will learn exactly how and where to find clients, how to deal with them, and how to build your personal brand as a freelancer/service provider online.
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If being a copywriter is your goal for 2026, you have to move fast.
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The earlier you start, the sooner you’ll master copywriting skill, and the earlier you will feel confident offering your services.
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Which means... the earlier you'll start earning! 💰
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If you have any questions, feel free to reply this email and I'll get back to you soon 😊
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