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After I closed down my membership in July, I wasn't really sure what to do next.
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Nobody really prepares you for the identity crisis that comes with building something that becomes your “main product”.
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The sense of pride and accomplishment that comes with it, the identity you build around it, and then eventually realizing that maybe it isn't working anymore. Or maybe it isn't what you actually want anymore.
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And then… poof 💨 It's gone. And you're left wondering, "Okay, so who am I now?"
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Especially when you've worn the “coach” or “guru” hat before.
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I may not be a"coach" at the moment, but what I do know is, I still very much love helping others 🤍
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I love sharing what I know, talking about what I've learned through experience, and documenting the things I'm still figuring out myself.
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That fire has never really dimmed 🔥
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And while I have no idea what this next chapter is going to look like, one thing I know for sure is that I'm still me.
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I'm still the copywriter who has way too much love for writing copy, building things, and selling things online.
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I still get excited about ideas, experimenting with them, and figuring out how to turn them into something real.
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So instead of trying to figure everything out before I move forward, I'm letting myself explore.
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🫣 Which brings me to something new I've been working on and want to share with you:
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What do I share on Substack?
It's basically EVERYTHING I've been doing, learning, and experimenting with.
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You can expect topics like freelancing, copywriting, building digital products, and figuring out how to build a career that gives you more freedom and isn't tied entirely to where you live ( like what I'm doing right now, writing this email from Riyadh, Saudi Arabia 🫣🙋♀️🐪)
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There will be lessons, experiments, mistakes, behind-the-scenes stories from my freelance copywriting work, and eventually more of the things I'm building for myself.
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I know not everyone is into Substack, and that's completely okay. You can absolutely stay here and continue hearing from me 🫶
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But I also want to be transparent about some changes I'm making moving forward ⤵️
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✨ Frequency: I'm not going to disappear from this newsletter, but I'm going to change the frequency a little. Instead of sending this newsletter every week, I'll be sending it around 1–2 times a month 💌
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✨ Content difference: There will be a slight difference between what I share here and what I share on Substack. I've found that Substack gives me more room to write in-depth, private, and more exclusive content and case studies. Like this one.
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✨ Paid content on Substack: I've also opened up a paid tier for people who want to go deeper with me.
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Paid subscribers on Substack will get access to private client stories & case studies. And behind the scenes of my actual copywriting projects; the work, client feedback, pushback, decisions, and lessons learned. Like this one.
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✨ Paid copy audit on Substack: I'll also be doing a monthly copy audit for paid susbcribers on Substack. You can send me one piece of copy each month and I'll review it, explain what I'd change, and tell you why. Perfect for copywriters or clients who need help with their copy.
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So if all the perks above are something you’re REALLY interested in, come and join me on Substack and become a paid subscriber - it costs $5/month (for now at least).
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But if it's not something you necessarily need, you can stay on this newsletter or you can also become a free subscriber on Substack.
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Either way, I'm happy you're here, and I thank you for your support all these while 😊
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See you in my next email,
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Before you go, I have a few new offers that you might be interested in 👇😊
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This workbook is designed for anyone tired of reading theories on how to build a portable career or earn income outside a traditional 9-to-5. It helps you map out actionable steps you can take today, so you can finally stop feeling overwhelmed and start taking real action.
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I put together this toolkit to help copywriters write high-converting client copy faster while also navigating the 2026 job market. Inside this toolkit, you’ll find a few practical video lessons and PDF templates.
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Good news! I finally open for a 1-1 pick-my-brain session. If you're interested, you can apply through the Google Form here.
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