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In my previous email, I shared why it’s so important to work for someone else before you "go solo" as a freelancer or solopreneur.
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If you missed that email, don't worry, I wrote all about it in this post.
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But what if you’ve already checked that box? ☑️
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What if you’ve gone through the phase of working for others, and now you’re ready to build something that is truly yours? 🤔
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Beyond just freelancing or offering "done-for-you" services, there are other ways to build an income with more autonomy.
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When I say "more autonomy," I’m talking about becoming your own boss in a way where you aren't relying on someone else to "give" you work (whether that’s a 9-5 employer or even a freelance client).
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If you are a copywriter like me, this transition gets easier (in a way).
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Because you already understand the fundamentals of marketing.
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You understand how funnels work and how to build them from the ground up.
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Since you have in-depth copywriting skills under your belt, you have extra advantage when it comes to deciding what kind of digital assets to build.
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For instance, my copywriting background allows me to build and scale digital assets like:
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1) Niche Sites & Blogs: Turning content into authority and passive traffic using SEO, article writing, and blogging knowledge.
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2) Digital Products: Creating high-converting courses, webinars, templates, and e-books using marketing and copywriting knowledge.
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Instead of just selling your time to a client, you’re using those same skills to build "digital real estate" that have the potential to work for you even when you're sleeping.
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This is where the possibility of building passive income starts to become a reality.
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So, how do you actually start?
What helped me build my own digital assets was actually a stack of knowledge and skills I gathered while practicing as a copywriter.
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It wasn't one single experience, but rather a combination of things like:
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💼 Client work: Helping my clients build their digital products gave me insights into what works (and what doesn't) before I ever launched my own digital products.
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💼 Agency & in-house experience as a copywriter: Working in these environments gave me solid exposure to marketing across different industries, from B2B to B2C.
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💼 Invested in courses : I invested in an SEO course by an expert blogger to learn how she monetized her blog through various income streams like affiliate, display ads, and I applied those lessons to my own blog.
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So if you ask me....there is no single course or one experience that brought me to where I am today.
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It is a collective of experiences, exposures, and skills built over time.
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"But Naz, this feels so far-fetched. What's one action I can take now?"
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The best thing you can do now is to stack your skills.
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If you learn copywriting, don't just stop at the words on the page. You need to take those skills into the real world. Find clients. Get your hands dirty.
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👉 Run ads to see how your copy actually performs OR work with a marketer to understand the metrics behind your ad copy.
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👉 Collaborate with graphic designers and video editors.
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👉 Study how creators produce UGC content.
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👉 Learn how brands find and choose influencers to partner with.
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Even though these aren't exactly "copywriting skills", they are all deeply related skills that can be "stacked."
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The more you understand the ecosystem, the better you'll get at building your digital assets and have autonomy in what you're doing.
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That's all from me today.
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If you have anything to ask or share with me, feel free to reply this email 😊
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I love reading (and responding to) your replies!
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