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Do you believe that being SUPER specific in your content actually does MORE for you than going viral every could?
I've tested this across my social media profiles for both business and personal reasons, and IT WORKS!
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For instance, when I write content about the struggles freelance copywriters face, it might not resonate with everyone.
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Not every freelancer will feel the pain.
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But copywriters will, since I'm sharing a specific struggle I've been through myself and something they've probably gone through too.
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This kind of content is very specific and will hardly go viral, BUT, it will appear to exactly the people who fit the box, especially on Threads
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(Which is why I love the Threads algo so much right now!).
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✅ I get more followers on Threads that fit the criteria of my ideal clients and customers.
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🌟I also used this EXACT method to find ideal marketing clients last year. I specifically called out who they were by mentioning their niche and industry. And I landed clients from my preferred niche because of it.
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Now, here's my personal story using this exact method ❤️
When I first moved from the UAE to Saudi Arabia last year, I had no friends.
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I desperately wanted to find my people and be part of a community. I wanted to feel like I belonged somewhere.
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So one day, I posted on Threads about looking for Malaysian friends in Riyadh (where I'm currently living).
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But I didn't just simply write "Any Malaysian in Saudi Arabia wants to be friend with me?" on my post 😅
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I made the post a little more specific (on purpose) so I could reach the people that I have the most in common with (plus, it's easier to make friends when you share a common ground 🤝).
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The content, of course, didn’t go viral or get lots of traction, but it did land on the right person's timeline, and I found my now-friend through that post! (Alhamdulilah)
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My advice to you ⤵️
Forget virality. Stop chasing it.
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Start being SUPER specific in your content instead, because that's what gets you seen and discovered by YOUR people, faster.
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But how do you get super specific in your content? 🤔
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You need to get really CLEAR on a few things first 👇
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❓ Who are you? Be clear on your own positioning first.
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❓ What are you trying to achieve? What's your end goal?
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❓ Who are you calling out to? Know your customers/clients well (i.e.: what keeps them up at night)
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Once you're clear on these 3 questions, writing content that calls out your ideal clients becomes so much easier.
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And what happens when you call out to the right people in your content?
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If you own a business, these are the PERKS you get to enjoy:
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✅ Your product and service sells faster.
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✅ You get to work together with your IDEAL clients (your "clients dari syurga").
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✅ You get to build a supportive community around your brand.
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✅ You get to be profitable 💰
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And if you don't own a business?
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At least you get to find friends / connection you actually enjoy spending time with 😊
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What if ONE post could bring you your next ideal client? Your next customer? Even your next best friend?
Going viral is not the answer to everything. It's about being specific enough in what you create, write, and build online so you could attract the RIGHT people. Not random crowd.
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I'm hosting a FREE webinar where I'll share exactly how to write content that called out to YOUR people, YOUR audience, YOUR customers.
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