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Did you know that I have a "magic trick" for making my subscribers open my emails? 🫣
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Yes, I do! The answer lies in the first thing you see...which is the subject line!
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..and that is what we call the "headline" or "hooks" 🪝
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In copywriting, your headline will determine a lot of things...
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...whether people are going to stop scrolling and watch your ads or read your copy.
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...whether people are going to remember what you sell or how you sound to them.
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...whether they're going to open your email or keep it unread.
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When writing email marketing or newsletter, I usually would go with a "curiosity" hook.
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❌ "Why autonomy is important in side hustles"
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which sounds a bit boring, a bit coach-y,
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I'd go with something like this 👇
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✅ "Are we building things that give us autonomy? 🤔"
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✅ "I've been thinking about autonomy a lot lately..."
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(Yesss, these are my subject lines from the newsletters you received recently)
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These are the stats behind them ⤵️
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So, how do you write great headlines in copywriting?
"Naz, do I need to know all these if GPT can do it for me?"
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Yes, AI can help you write headlines. BUT,
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1) You still need to know what a good headline looks like first, before you can pick one from what AI gives you.
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2) You still need to know how to write a good headline yourself and how to actually "test" it. We don't just assume which one is going to perform better without actual data to support the claim.
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And when it comes to writing headlines, we don't just rely on "curiosity hooks" all the time.
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There are A LOT of other types of hooks we can use to make people stop their scroll and lend us their precious attention (that later turns into CASH 💵).
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I'm sharing them all in this guide ⤵️ You can get it for FREE on my website or just click the button below:
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Want to learn email marketing as a beginner copywriter?
👉 You will learn from A to Z how to write effective email marketing copy, explore different types of email sequences, and understand how businesses leverage email marketing.
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👉 You’ll also receive a workbook to help you practice your writing skills and get direct feedback from me.
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