Why Starting With Copy Formulas Is Not a Good Idea (And What to Do Instead)
Iām pretty sure when you first started learning copywriting, you will find a lot of articles and youtube videos on copywriting formula. AIDA, PAS, BAB, 4 Ps, and so many others! They seem to be the magic key to shortcut your process and make you an instant copywriter.Ā You end up studying them, memorising them,…